Review Your Subscription Expiration Dates
I don’t know about you, but I love flipping through quilt magazines to see all the new ideas and beautiful quilt pictures. I like going on line for quilting ideas, but there is just something about a shiny new paper quilt magazine that beckons me to sit down and take time perusing it. For those patterns I might want to try, I mark the page with one of those cards that fall out of the magazine. I admit I love a bargain, so if I can get that shiny magazine for a lower subscription price I can be lured into taking low-subscription-price-bait offers.
My last tidbit for 2019 is a recommendation for you to do a quick review of your magazine subscriptions. Jot down the expiration date for each one on a stickie note, and place it in your checkbook record. This may keep you from paying unnecessary renewals you receive in the end-of-year snail mail barrage.
On the mailing label of the quilt magazine, locate the expiration date of the magazine subscription. Below shows a portion of the right side of a mailing label. See that the March/April 2020 issue is the expiration of my subscription with McCall’s Quilting:
When the next subscription renewal offer comes in, I need to renew this subscription.
Some magazines come plastic wrapped and there is no mailing label on the cover of the magazine. Look inside the magazine, about 4 pages in, locate the subscription customer service contact information, give them a call, ask when your subscription expires, and jot that down on the stickie for your checkbook record.
I bring this to your attention because lately I have been receiving mailings from various quilt magazines. Some offer a special price to renew my subscription and offer a holiday gift subscription to the person of my choice. It is providing me a two-for-one price offer, I think stores call this BOGO. Occasionally, it is a one-time fabulous price offer if I renew within 30 days. The old time pressure sales tactic. In the past, if I was not paying attention, I paid the renewal as though it were the normal renewal bill. But, after my recent experience I will be looking at each renewal request carefully.
For instance, I just got a renewal request with a gift offer from Fons & Porter, a magazine I absolutely love and want very much to keep receiving. I thought I had renewed this one earlier this year. To be on the safe side, I decided to contact the magazine subscription folks to check it out. The customer service person said my subscription does not expire until the March/April 2021 edition. I thanked the person for the information provided, asked if they would kindly stop sending me these special offers, and only send the bill when the subscription requires renewal. The person said she would update my file and these extra special offers should stop.
Have a great end of 2019 and I will be back with more educational tidbits in 2020!